If your career isn’t going so well, you might dread answering the question “What do you do?” But if you use Codecademy, your career will be going so well that you won’t even think of it when asked that same question. Instead, you’ll be empowered to put your life first — and answer accordingly.

Because of our tight budget and big ambition for this project, we chose to mix stock and produced video to stretch our dollar. We tapped a small-scale production partner, working collaboratively on-set to find scrappy solutions.

These ads ended up performing so well on social that we optioned them for OTT.